Who We Are

At Insightful Alliance we are leaders in our field.  

As editors and writers for market research, branding, and industry publications, such as Views, Adweek, Quirk’s, and Greenbiz.com, we share our knowledge with others in the industry.  

We also know technology; we advise the developers of some of the leading online and mobile market research platforms on how to improve functionality and performance.  

And we offer a unique blend of market research and hands-on business management experience. Thus, we bring a nuanced approach to each research project that is theoretically grounded, yet, simultaneously, practical and strategic.


Michael Mercier

Dennis Devlin

Jesse Dunbar

Lauren Albert

Elisa Hughes