Webinar: Going Rogue To Optimize Insights From Super-respondents

Occasionally we encounter qualitative super-respondents: they are extremely intelligent and articulate, they enjoy talking, and they provide elaborate responses. Most importantly, they are remarkably observant and analytical. To a great extent they already possess the picture of the market that we are trying to develop through our research.

If we restrict ourselves to our interview protocol when we encounter super-respondents we end up leaving valuable insights on the table — thereby doing ourselves, our clients, and our stakeholders a disservice.

However, if we liberate our thinking and allow ourselves to go beyond our established interview protocol, we can extract the full value that these super-respondents offer — often at little or no additional cost.

Insightful Alliance’s Michael Mercier will explain how you can do this in an Insights Association webinar titled “Going Rogue to Optimize Insights from Super-respondents” on Wednesday, March 29, from 2:00-2:45 PM EDT. Register here: Going Rogue to Optimize Insights from Super-respondents

Recruiting A Difficult Target Group

When Insightful Alliance has a project requiring difficult-to-recruit participants, such as high-level executives, rather than use an outside recruitment firm we manage the recruitment in-house. 

Our first step in crafting our highly-effective approach to recruitment was to break the process down into the following steps: (1) get organization contact information; (2) get target names at each organization; (3) penetrate first level screener; (4) penetrate 2nd level screener; and (5) persuade the target to participate.

In future posts we will present our approach to each step in this process.  In the meantime, if you would like to learn more about our approach to recruiting, contact Michael.Mercier@InsightfulAlliance.com.