Research Methods

We individually develop the optimal research methodology for each particular study.  Where appropriate, we will integrate traditionalonlineand mobile methodologies.  

In some instances we also have created our own original methodologies.  For example, for an intercept survey we were once conducting we developed a new methodology that we call the extended intercept method.  This method combined the use of iPads, mobile phones, and online survey access methods.  And for one particular study in the running shoe segment we developed the telephone mystery shopping method, which was a variation on traditional, in-person mystery shopping.