Insightful Alliance’s Running Shoe Terminology Study

Insightful Alliance is in the final stages of completing its running shoe industry study.  In this study we are examining the terminology that running shoe retailers use in attempting to explain how to choose an appropriate running shoe.  The study examines the terminology used at specialty running shops, sporting goods stores, and athletic footwear stores.

Any running shoe manufacturer or retailer that is interested in learning more about this study should contact Michael Mercier at Michael.

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