Recorded Webinar: Going Rogue To Optimize Insights From Super-Respondents

Occasionally we encounter qualitative super-respondents: they are extremely intelligent and articulate, they enjoy talking, and they provide elaborate responses. Most importantly, they are remarkably observant and analytical. To a great extent they already possess the picture of the market that we are trying to develop through our research. By thinking outside the box we can find ways to leverage these super-respondents beyond their conventional participant role – often at little or no additional cost.

This webinar, which was conducted for the Insights Association’s membership, will explain how to do this. To hear the recording click on the link below.

Going Rogue to Optimize Insights from Super-respondents

How To Conduct Extended Intercept Surveys: A Reebok Case Study

Insightful Alliance was hired by Reebok to conduct intercept surveys at the 2 day expo that takes place prior to the Peachtree Road Race in Atlanta.

We decided to execute the intercept surveys using iPads loaded with Survey Analytics’ SurveyPocket. As we planned the project we exploited some of Survey Analytics’ other features to develop what we call the Extended Intercept Survey. This method allowed us to extend our reach with the survey, and thereby increase our survey completion rate by 67% with only a small incremental investment.

Survey Analytics asked us to explain our Extended Intercept Survey method to its customer base via webinar. In the webinar we address the following:

  • how Insightful Alliance and Reebok transformed the traditional intercept method into what we call the Extended Intercept Survey method;
  • how combining tablet, smart phone, and online access facilitated the completion of surveys by people who initially had declined to participate;
  • examples of the collateral materials we used to execute the Extended Intercept Survey;
  • tips on the psychology of applying the Extended Intercept Survey in various contexts;
  • a checklist of the “tasks” to remember when planning an Extended Intercept Survey.

A recording of the webinar is available at the following link:

How To Conduct Extended Intercept Surveys: A Reebok Case Study

Managing Your Emotional Reactions While Interviewing VIP’s

Successful VIP’s tend to have extreme characteristics that are part and parcel to their success. When researchers interview VIP’s they come face-to-face with those characteristics.

Some researchers may find themselves having emotional reactions to those extreme characteristics.  If they can’t manage them, these emotional reactions can morph into behavioral reactions that threaten to derail the interview.

In this webinar, which we conducted for the Insights Association, we explain how to manage emotional reactions in order to stay on-task and deliver optimal insights.

The link to the webinar appears below. The presentation begins at 1:45, and is followed by questions.

Managing Your Emotional Reactions While Interviewing VIP’s

Generating Discussion in Bulletin Board Focus Groups

While it’s easy to get your participants to provide their initial response to each of your questions during a bulletin board focus group, it can be a challenge to get them to discuss the questions with each other.  Here’s why:

First, some participants simply don’t understand that they are expected to engage in a discussion with other respondents.  Rather, they think that their main task is to provide their initial response to each question, and that discussing responses with other respondents really isn’t very important.

Second, some participants think that providing their initial response is easy, whereas participating in a discussion is difficult.

Third, some participants may be very time-constrained when responding, and therefore skimp on the time they spend in discussion with other participants. 

And, finally, some simply may resist becoming engaged.

Unfortunately, it’s impossible to predict whether any of these challenges will emerge during any given board.  Therefore, you must proactively manage the board to prevent them from emerging.  Your strategy for doing this should be designed to achieve the following objectives:

(1)    to carefully manage participants’ expectations of what will be required of them;

(2)    to provide an incentive for engaging in quality discussion;

(3)    to vigilantly ensure that respondents aren’t overburdened with too many questions;

(4)    and to optimize the level of participant engagement.