Embarrassing polling misses. New tech (and other) products that totally fail to gain traction with their targets. A drive to speed and low cost from market research providers from clients who assume projectability is a given. Declining response rates for traditional market research modes. Unknown skews of all sorts in online panels. A growing focus on gaining insights from social media, and treating it as projectable findings to all consumers.
How worried should we be about market research as a dependable driver of decision making?
Brad Bortner, Executive Director of Market and Customer Insights, will lead a panel discussion on this topic at NEXT, May 8-9, in New York.
To learn more about the panel discussion visit Is It “Hair On Fire Time” For Market Research?