Optimize Intercept Surveys Using Our Deferred Intercept Method

If you plan on conducting intercept surveys, consider our “Deferred Intercept” method.

Many people decline to participate in intercept surveys because they are too busy at the moment they are approached.  Our “Deferred Intercept” method is a way to get many of these people to complete the survey at a later time.  Here’s how we do it.

When we intercept someone and they decline our invitation to complete the survey at that moment, we offer them a 3″ x 5″ card.  This card contains a URL and a QR-code, along with a set of instructions.  Whether they visit the URL on their computer, or scan the QR-code with their phone, they will be taken to an online version of the survey, which they can complete at their convenience.  We found that this can increase the total yield of completed surveys for an intercept study by 67%.  

To learn more contact Michael Mercier at Michael.Mercier@InsightfulAlliance.com.

Mobile Intercept Surveys Using iPads

Insightful Alliance conducts mobile intercept surveys using iPads loaded with Survey Analytics’ SurveyPocket.

SurveyPocket is a versatile mobile survey application that allows us to conduct surveys with or without a WiFi connection.  When WiFi is unavailable, SurveyPocket saves completed surveys locally on the iPad.  When WiFi later becomes available, SurveyPocket uploads completed surveys to the Survey Analytics server for storage and analysis. 

This flexibility pays off when conducting surveys in a venue that lacks WiFi.  For example, we executed an intercept study for Reebok at a running expo that did not provide public WiFi.  Lacking a connection we simply saved completed surveys locally on the iPad during the hours of the expo, and later replicated them to the server when we encountered an available WiFi connection. 

To discuss how we can help you with mobile intercept surveys contact Michael Mercier at Michael.Mercier@InsightfulAlliance.com. 



Generating Discussion in Bulletin Board Focus Groups

While it’s easy to get your participants to provide their initial response to each of your questions during a bulletin board focus group, it can be a challenge to get them to discuss the questions with each other.  Here’s why:

First, some participants simply don’t understand that they are expected to engage in a discussion with other respondents.  Rather, they think that their main task is to provide their initial response to each question, and that discussing responses with other respondents really isn’t very important.

Second, some participants think that providing their initial response is easy, whereas participating in a discussion is difficult.

Third, some participants may be very time-constrained when responding, and therefore skimp on the time they spend in discussion with other participants. 

And, finally, some simply may resist becoming engaged.

Unfortunately, it’s impossible to predict whether any of these challenges will emerge during any given board.  Therefore, you must proactively manage the board to prevent them from emerging.  Your strategy for doing this should be designed to achieve the following objectives:

(1)    to carefully manage participants’ expectations of what will be required of them;

(2)    to provide an incentive for engaging in quality discussion;

(3)    to vigilantly ensure that respondents aren’t overburdened with too many questions;

(4)    and to optimize the level of participant engagement.