How To Conduct Extended Intercept Surveys: A Reebok Case Study

Insightful Alliance was hired by Reebok to conduct intercept surveys at the 2 day expo that takes place prior to the Peachtree Road Race in Atlanta.

We decided to execute the intercept surveys using iPads loaded with Survey Analytics’ SurveyPocket. As we planned the project we exploited some of Survey Analytics’ other features to develop what we call the Extended Intercept Survey. This method allowed us to extend our reach with the survey, and thereby increase our survey completion rate by 67% with only a small incremental investment.

Survey Analytics asked us to explain our Extended Intercept Survey method to its customer base via webinar. In the webinar we address the following:

  • how Insightful Alliance and Reebok transformed the traditional intercept method into what we call the Extended Intercept Survey method;
  • how combining tablet, smart phone, and online access facilitated the completion of surveys by people who initially had declined to participate;
  • examples of the collateral materials we used to execute the Extended Intercept Survey;
  • tips on the psychology of applying the Extended Intercept Survey in various contexts;
  • a checklist of the “tasks” to remember when planning an Extended Intercept Survey.

A recording of the webinar is available at the following link:

How To Conduct Extended Intercept Surveys: A Reebok Case Study

Optimize Intercept Surveys Using Our Deferred Intercept Method

If you plan on conducting intercept surveys, consider our “Deferred Intercept” method.

Many people decline to participate in intercept surveys because they are too busy at the moment they are approached.  Our “Deferred Intercept” method is a way to get many of these people to complete the survey at a later time.  Here’s how we do it.

When we intercept someone and they decline our invitation to complete the survey at that moment, we offer them a 3″ x 5″ card.  This card contains a URL and a QR-code, along with a set of instructions.  Whether they visit the URL on their computer, or scan the QR-code with their phone, they will be taken to an online version of the survey, which they can complete at their convenience.  We found that this can increase the total yield of completed surveys for an intercept study by 67%.  

To learn more contact Michael Mercier at Michael.Mercier@InsightfulAlliance.com.

Mobile Intercept Surveys Using iPads

Insightful Alliance conducts mobile intercept surveys using iPads loaded with Survey Analytics’ SurveyPocket.

SurveyPocket is a versatile mobile survey application that allows us to conduct surveys with or without a WiFi connection.  When WiFi is unavailable, SurveyPocket saves completed surveys locally on the iPad.  When WiFi later becomes available, SurveyPocket uploads completed surveys to the Survey Analytics server for storage and analysis. 

This flexibility pays off when conducting surveys in a venue that lacks WiFi.  For example, we executed an intercept study for Reebok at a running expo that did not provide public WiFi.  Lacking a connection we simply saved completed surveys locally on the iPad during the hours of the expo, and later replicated them to the server when we encountered an available WiFi connection. 

To discuss how we can help you with mobile intercept surveys contact Michael Mercier at Michael.Mercier@InsightfulAlliance.com.