People

Michael Mercier
Amy Savin
Dennis Devlin
Deborah J. Mayhew
Elisa Hughes

 

 

 

• developing new products
• creating and assessing concepts
• assessing new product categories
• developing and evaluating websites and mobile applications
• optimizing advertising and marketing collateral
• defining and describing customer segments
• mapping customer decision-making
• usability testing
• marketing collateral and advertising optimizing