Online Research Methods
Online survey applications first emerged in the mid-to-late 1990s, and they quickly became mainstream research tools. Online qualitative applications emerged soon thereafter, but didn’t come into their own until the last few years. Although they’re still...
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Mobile Research Methods
The early mobile research applications collected participant data via text message and closed-ended question. However, the last two years have brought smart phone applications with enormously expanded functionality that have the potential to revolutionize research. These...
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Secondary Research
We generate fact-dense and insight-dense reports profiling industries, markets, products, product categories, companies and executives. We also can assist your organization — through secondary research support and ghost writing — in publishing high-quality white...
Read MoreIntegrating traditional, online and mobile research methods, we roll up our sleeves to generate practical insights, and deliver them in a language you understand.
Qualitative Research
We provide a full range of qualitative research services to address virtually any research problem, from new product development, to rebranding, to concept testing, to behavioral, shopping, and lifestyle analysis.
Quantitative Research
Our quantitative research services can support any research challenge, from concept testing, to market segmentation, to pricing, to new product development, to customer satisfaction.
User Experience Testing
Our User Experience (UX) testing services help you optimize the design of virtually any screen you create, whether on a computer, smartphone, iPhone, iPad, kiosk, or ATM.